The main issue international marketers and businesses face when optimizing websites is language. In 50 different countries of Europe, there are more than 100 spoken languages and some with varying dialects. French spoken in France is different compared to French spoken in Belgium. Another factor that makes international SEO difficult is culture. Countries have varying cultures and culture specific optimization will help target international consumers.
International SEO demands businesses to know the differences among cultures of different countries. Some nations feel proud of their language and culture, demanding language optimized websites that are relevant to their culture.
For good international optimization, corporate businesses should ensure following some basic tips:
- Research the culture and habits of the target audience
- Research the different languages and dialects spoken
- Optimize domains for multiple languages
- Hire native language writers for country specific content
- Talk to target audience and get a preview of their behavior, visit them if possible
- Use local domain extensions, like www.***.co.uk for the United kingdom
- Don’t depend on word-to-word translations, make sure the dialect supports the content
- Employ local search engines, other than Yahoo & Google e.g. Voila in France
- International keyword searches for better optimization
The role of SEO in the corporate sector is pivotal. Corporate companies adopt different strategies to market their products and SEO is their top tool for internet marketing. International SEO is used for exposure to certain niches that have international demand like industrial products. International SEO also supports web rank sales and revenues as businesses enjoy the benefits of higher profits. Professional SEO is also improving organizational efficiency and productivity, allowing for better customer satisfaction.
Corporate businesses can use SEO for marketing, public relations, information provision and other numerous benefits. International SEO proves to be very helpful with providing companies with an edge over competitors and local businesses. International SEO techniques create foreign existence for corporate businesses without physical presence.
